This logo was an emergency project for Raue Center for the Arts, a local theatre with whom I work regularly. The request was for a creative direction that included the keywords: “Younger, retro tin signs, weathered, cool, hip, exclusive, underground.”

The project had a three-day deadline, which included delivery of full-color, black and white, greyscale and layered versions of the logo. Working with the marketing manager, I delivered two concepts in greyscale:

Rejected logo treatment for Lucy's Cafe.Initial draft for Lucy's Cafe

A brief discussion followed, and the second was chosen. Some back and forth on color and fonts later, we landed on the agreed-upon logo:

Lucy's Cafe

Logo design for the Raue Center for the Arts: Lucy's Cafe