Notes from Canada: Graphic Design
One of the things I’ve noticed in Canada is a surprising – to me – amount of nationalism. This isn’t necessarily obvious in speaking with people, but it is when you look around at some of the cherished institutions of the United States which have crept into Canadian culture like Canuckudzu.
I am referring, of course, to fast food.
Canada is not alone in its alteration of the McDonald’s logo, according to logoblink.com, but it’s the first time I’ve noticed it personally. Their ads have also included the phrase “c’est ca que j’m,” which is Canadian French for “I’m lovin’ it.”
I’ve also seen on television that the Taco Bell logo has a silver maple leaf appearing, apostrophe-like, alongside the “Think Outside the Bun” tagline on their late night commercials. I haven’t been able to find photographic proof of that, though, and as I’m flying out tonight it looks unlikely that I will.
It doesn’t bother me in the least – in fact, I rather enjoy seeing how local culture influences corporate culture. However, I’ve got a feeling that slapping a white star or red stripes over a Tim Horton’s logo in Detroit would result in considerably different press from designers and Canadians alike.
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