Review: Play to Innovate, by Bret Schwalb
Play to Innovate isn’t my usual read. Generally speaking, I find books on business practice to be either tiresome slogs or condescending managerial tripe. Finding a book filled with solid advice that still clips along at a rapid clip is a wonderful change of pace.
Bret Schwalb’s central concept might not be brand new – brainstorming has, of course, been around longer than most of us have. What Play to Innovate does is shift the focus of a brainstorm away from the gray, safe, dry-erase corporate boardroom and towards a method of freeing our minds, individually or in a group.
While we’ve heard “there are no bad ideas” in countless sessions, none of them have felt true until running through one of Bret’s meetings. By encouraging a safe place, Play to Innovate unlocks something many of us buried long ago – the capacity for wonder, the ability to dream something larger than we have before.
When we hear of history’s great innovators, not one of them played it safe or focused on the realistic. They dared to think beyond the minds around them, to stretch the boundaries of imagination and pluck something tangible from a dream. Bret’s methods provide a framework to help your team do just that.
Perhaps the most eye-opening piece of advice is to let those individuals who take pleasure in dragging things down simply opt out. It’s rare, in my experience, to hear someone admit their method won’t please everyone. I can name with certainty the people in my company who would roll their eyes, drag their feet, and refuse to engage with this process; and seeing this acknowledged by an author is a refreshing thing.
I recommend Play to Innovate to anyone who has struggled with a thorny problem at work, or been challenged by seemingly impossible requests. Because with just a touch of play, the impossible can become innovation.
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