Changing the Magazine Game
Many of you know that on September 23, red dust enveloped parts of Australia in the worst dust storm that continent has seen in nearly a century. You probably saw photos on news site, Flickr or in other digital media.
However, did you know there’s a magazine already available, two days later; which has collected them in print form?
Strange Light is now available through MagCloud, a service of Hewlett-Packard. Self-described as a “virtual magazine newsstand in the cloud,” MagCloud seems geared toward niche publishers, self-aggrandizement and fringe interests – but with Strange Light, I can see something else beginning to grow under their aegis.
The return to a tangible archival system seems delicious when you see these photos fully printed, something I’m loathe to admit as an environmentalist but forced to as an artist. The tactile addition to the artwork pulls me in, makes the oranges and reds seem far more real and alive.
It’s a trick of editing, of course, that made this hit me. Someone had the bright idea to collect what they thought to be the best representations of a moment in time, not only online but into a format that could, in theory, be handed down through generations. If you lived through the dust storm, I imagine that would have some appeal – and other savvy editors could easily capture other moments in time.
For example, Teabagger: The Magazine. If anyone does it, they owe me 50% of the profits.
(Incidentally, I first found MagCloud through Constellation Magazine, which is now publishing its Libra/Scorpio issue and is still well worth checking out, if you’re at all astrologically inclined.)
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